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Celebrating 50 years, Zandra Rhodes and her beautiful floating, chiffon based garments became a key item of clothing for the theatrical element of British style in the late 1960's & 70's. Check out our latest blog post on 'Babe's Who Inspire Us.'
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One of our ultimate muses, the equally stunning and brilliant Jenny Boyd, was a popular 60’s icon within the world of fashion and rock n roll. She inspired the song 'Jennifer Juniper' which in turn, inspired our latest Juniper Flares. -
For our latest launch we had the pleasure of shooting Joni and Mish, the lovebirds behind Jam Vintage. We’ve been dreaming about shooting these two wonderful humans for a few years now and here we have it, Love Potions.
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Bright, bold, beautiful and quite short lived, The Apple Boutique by The Beatles was designed and stocked by design collective, The Fool, in 1967 in bustling London.
The store was managed by Jenny Boyd, sister of Pattie Boyd, and Pete Shotton, who was John Lennon’s school mate. In addition to psychedelic and vintage clothing, the boutique sold books, music, spiritual objects, instruments and art.
The concept of the store was that everything within it’s walls was for sale and was meant to capture the vibrant essence of the Fab Four and be a cultural centre for their friends and fans alike.
Despite the overwhelming popularity of The Beatles at the time, the boutique was not ultimately a success for Apple Corps and had to shut its doors after only eight months.
On closing day, The Apple Boutique opened up for the last time and decided to give away the remaining treasures within the store for free, on a “one item per person” basis, could you imagine??!
Even though their boutique was short lived, the fashion and style of the iconic Beatles is sure to inspire until the end of time.
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Mary Quant: Refreshing and Revolutionary. She transformed these styles into a fashion revolution that would pave the way in ladies fashion for decades to come…
